Here's some information
for public relations/media relations practitioners who are interested
in our "Radio-Road-Test" programs:
1. Our focus is driving impressions of American and foreign cars
and light trucks that are sold in the United States. One episode
of "Radio-Road-Test" is produced each week, and released mid-week to
affiliated radio stations, and our on-line podcast, for first
broadcast on that weekend. Our main focus is, therefore, the
road testing of American and foreign cars and light trucks for the
weekly program. We are interested in automotive trends, and
products that may appear as original equipment (OEM) on those cars and
trucks, or as a consumer replacement. Those are the only
topics we are interested in.
2. Public relations/ media relations practitioners should,
therefore, direct initial e-mail pitches, as well as all other
correspondence pertaining to Radio-Road-Test to radioroadtest(a)msrpk.com.
This is the only address for this information. If we're
interested, we'll reply by e-mail. Be assured that all e-mails to this
address are read. Please refrain from telephone
pitches, which we don't consider, because details can't be
readily retrieved, as they can with an e-mail. Please feel free
to follow up with a call if we've sent you a reply. Following
this protocol will save your time and ours.
3. Official Information from our company will be released as a
PDF news release available here. Links to news releases will be
published on our Twitter page (msrpk_com) and our blog ( msrpk.blogspot.com
) in addition to a news release e-mail distribution. Those
releases on that list will be sent as plain text with a PDF
attachment. For audio news gatherers, we'll record an audio
version of the news release as an mp3 file, which can be accessed from
here. Customary editorial use of these products are encouraged.
FUTURE LINKS FOR PDF NEWS RELEASES
FUTURE LINKS FOR AUDIO (MP3) NEWS RELEASES