Frequently
Asked Questions About Radio-Road-Test Affiliation:
How much cash would this cost
my station or outlet annually?
That
would depend whether the station wanted to affiliate on a barter
basis (with PK Communications retaining the first ad availability
and the station the second for Radio-Road-Test, and/or a 30-60
second availability following the Radio-Road-Test Minute), or agree
on cash compensation or other consideration (for non-barter, non
commercial stations and other broadcast outlets). Barter stations
pay $0.00/year.
When is the best time to run Radio-Road-Test and /or the
Radio-Road-Test Minute? Can the programs be run on an HD Channel,
and our station website?
Radio-Road-Test has a kill date of 26 weeks from its first release
(e.g., when it is downloaded from our FTP site or Dropbox) for first
broadcast). Stations can run the program weekly as a standalone
program, or as part of a news or feature block. Programs may be
repeated as many times as desired up to the 26 week kill date from
first release. So programmers have maximum flexibility,
Radio-Road-Test and the Radio-Road-Test Minute are cleared for
broadcast on a station's main frequency, a station's HD Radio
sub-channel, and in conjunction with that, cleared for a live
streaming on the station's own web site. Be assured we will not
offer this feature to any competing radio station in the station's
market.
Are performance affidavits required?
We reserve the right to ask for them, as a condition to maintain
affiliation. Stations may, if their traffic software supports it,
send an affidavit to our office with the following information:
Station call letters, date and times of broadcast/performance,
certification that the programs were broadcast, that there are
records available to document that broadcast and that those records
will be made available upon proper request. Upon affiliation,
Station shall notify us of their scheduled day of the week and time
for the broadcast.
Who owns the copyrights and exercises editorial control? Can our
station make a copy of "Radio-Road-Test" for non-broadcast
purposes?
PK Communications owns the copyright to "Radio-Road-Test" and the
"Radio-Road-Test Minute". It exercises full editorial control over
all of its programming. Advertisers do not control any of our
programming, with the exception of their commercial availability. A
copy of an as-aired program for sales demonstration purposes may be
made, as long as the proper copyright information is attached to the
copy of the program (the copyright circle r symbol ©, year, PK
Communications, All Rights Reserved).
Can Paul Kaminski appear live on our locally produced programs?
Can he also do station promos and commercials?
As a courtesy to our affiliates, yes. All we'll need is a 24 hour
notice. We have the ability to do these appearances via Skype
(pkcommunications), an EBU 3326 enabled codec ( Comrex Access or
Bric Link codec, TieLine, etc.), SIP codec, ipDTL web based
link or Cleanfeed web based link. To have Paul voice a promo,
simply send the script, and he will send back a dry voice track via
e-mail. Paul does not charge a talent fee for commercials that
appear in Radio-Road-Test or the Radio-Road-Test Minute. Paul
can also do commercial voice overs for commercials other than those
that appear on Radio-Road-Test, but would have to be compensated
with a session fee, which is due whether the session is used or not
and a talent fee,which is negotiable and depends on where and how
long the commercial would air .
My GM/GSM/LSM is asking about the best prospects for local
advertisers on "Radio-Road-Test" and the "Radio-Road-Test" Minute
. How do I answer that question?
Our affiliates in the past have success with automotive
accessory/service stores like the "quick-lubes", etc., car washes
(which could be a perfect spiff for the trade your station
salespeople may already have with the car wash), financial
institutions looking to increase new car loans (like the local
credit union, or the bank where the station does business), travel
and tourism organizations, and other travel destinations reachable
within a few hours drive of the station. If your area has a new car
dealer association, or if your area has a general auto show open to
all dealers/brands, etc., then Radio-Road-Test is a most appropriate
avenue for that commercial message. Some affiliates have sold it to
dealers with multiple lines.
What paperwork is needed to affiliate?
Stations and Outlets may simply click here
to view the agreement and "print". Once we get a scanned copy or the
snail mail copy, we'll provide you with the user name and password.