Radio-Road-Test and
Radio-Road-Test Minute Program Descriptions
Radio-Road-Test Format
Open/Segment 1--Outcue:
"broadcast service of msrpk.com"
Our network commercial immediately follows this cue,
which may or may not take the entire :60
network availability.
Segment 2--Outcue: "from
msrpk.com"
There will be a one to two second silence for your
station availability of :60
Segment 3--Outcue:
"name...msrpk.com"
Total time excluding commercials won't exceed 3:00
Here's what a Radio-Road-Test broadcast sounds like
with commercial inserted:
Radio-Road-Test will usually be released and
uploaded for program distribution and download in
the early part of the week, but in no case later
than Friday morning, Eastern Time. If there are
further changes to the program production schedule,
you'll be notified by e-mail.
Format for
Radio-Road-Test Minute:
Program
opens cold and ends with this outcue:
"name...msrpk.com...now this." After
that, the network commercial (:30 or :60)
should run. Stations may precede the
program with a spot, or use the network
commercial to start a cluster.
Here's what a Radio-Road-Test Minute sounds
like with the network commercial following the
program: Format
for specials:
From time to time, special programming from major
automotive shows and events may be produced and
can be made available to affiliates and outlets.
They will be made available from our affiliate
page.
Open/Billboard/Program
body: Commercial should run
adjacent to the program. Specials may range from
75 to 90 seconds, but in no case will exceed 90
seconds.
Availability:
50/50 barter to commercial
radio operations, no cash required.
Non-commercial radio stations, non-barter radio
stations or other outlets may affiliate with us to
carry "Radio-Road-Test" in exchange for mutually
agreed compensation or other considerations. One
primary station/outlet per SMSA. Multi-station
clusters can run programs on any and all stations
in that cluster, but must designate one station as
the primary affiliate.
Distribution/Kill
Dates:
Radio-Road-Test, Radio-Road-Test Minute and
Special Programs are encoded in mono mp3 and are
available for normal pull distribution from the
password protected area of the msrpk.com website.
Stations may opt to have a special page created in
the password protected area for their use.
Stations may also opt to have distribution via
Dropbox. Radio-Road-Test and the Radio-Road-Test
Minute may be aired up to six months after
the release date. Stations (including a station's
digital HD channel/s) and outlets may transmit a
contemporaneous performance of our programs on
their respective web sites, if desired.
Some
Frequently Asked Questions concerning
affiliation, clearance, and sales tips can
be found here:
